- 04/07/2025
- Blog & Newsletters
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Thriving on Digital Gold: Leveraging Content for Business Success
Thriving on Digital Gold: Leveraging Content for Business Success
In an era where content is currency, businesses that master digital storytelling are the ones that thrive. At TiECon Chandigarh 2025, a power-packed panel featuring Mr. Sumedh Sachdev (Founder & CEO, Lucria Ltd), Mr. Jivraj Singh Sachar (Founder & General Partner, Indian Silicon Valley Capital), Mr. Amit Damani (Co-Founder, StayVista), Mr. Arjun Vaidya (Co-Founder, V3 Ventures), and Mr. Simarpreet Singh (Director & CEO, Hartek Group) unpacked the strategies behind turning content into a growth engine for businesses.
The discussion underscored how entrepreneurs, D2C founders, and content creators are leveraging social media, blogs, podcasts, and video platforms to scale brands, engage audiences, and generate revenue. The panelists emphasized the power of authentic storytelling, data-driven content strategies, and community building as key drivers of success in the evolving business landscape.
Key takeaways:
- ✅ Content as an Asset – A necessity, not an option, in today’s digital marketplace.
- ✅ D2C Success – How brands win with relatable, value-driven content.
- ✅ Monetizing Content – Turning engagement into revenue.
- ✅ Future Trends – AI-driven creation, influencer collaborations & niche targeting.
This session was a must-attend for entrepreneurs, marketers, and digital-first businesses looking to navigate the content economy and stay ahead in the digital gold rush.
