At TiECON Chandigarh 2025, a dynamic panel powered by Soft Elevation explored how brands must adapt to the evolving preferences of Gen Z and Gen Alpha — consumers who demand authenticity, transparency, and social impact.
Key Takeaways:
- ✅ Authenticity Over Hype – Mr. Rishi Verma (NEESH Perfumes) stressed the importance of craft, culture, and transparency in brand storytelling.
- ✅ Data-Backed Trust – Mr. Arush Chopra (Just Herbs) highlighted how proof and validation are key to winning over skeptical consumers.
- ✅ Sustainability Matters – Mr. Taran Chhabra (Neeman’s) emphasized that eco-conscious choices drive brand loyalty.
- ✅ Personal Branding & Influence – Ms. Navneet Kaur Dhillon (Miss India World) noted that consumers resonate with creators more than traditional ads.
- ✅ Storytelling Builds Loyalty – Mr. Vikram Jain (Theater) explained how immersive narratives create emotional brand connections.
With digital engagement, value-driven branding, and interactive storytelling at the core, this session provided a blueprint for businesses looking to thrive in the next-generation consumer landscape.
